Introduction to mass communication / Stanley J. Baran.

By:

Baran, Stanley J [author.]

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781260822861
9781260692426
9781260570861
9781260007312

Subject(s):

DDC classification:

302.23 23

LOC classification:

P90 .B284 2021

Contents:

Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media.

Summary: "McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- Provided by publisher.

List(s) this item appears in: Newest Publication | Foundation in Arts

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Shelving location	Call number	Status	Notes	Date due	Barcode	Course reserves
ACADEMIC	FRANCIS LIGHT LIBRARY	SHELVES 2	302.23 BAR (Browse shelf(Opens below))	Available	FA1364 (INTRODUCTION TO MASS MEDIA AND COMMUNICATION)		00001060	Foundation in Arts

Includes bibliographical references and index.

"McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- Provided by publisher.

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