MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02237cam a22004338i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
21105933 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PCN |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220403193458.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190723s2021 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2019029882 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781260822861 |
| Qualifying information |
(hardcover) |
|
|---|
| International Standard Book Number |
9781260692426 |
| Qualifying information |
(hardcover) |
|
|---|
| International Standard Book Number |
9781260570861 |
| Qualifying information |
(paperback) |
|
|---|
| International Standard Book Number |
9781260007312 |
| Qualifying information |
(spiral bound) |
|
|---|
| Canceled/invalid ISBN |
9781260692419 |
| Qualifying information |
(ebook) |
|
|---|
| Canceled/invalid ISBN |
9781260692372 |
| Qualifying information |
(ebook) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LBSOR/DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P90 |
| Item number |
.B284 2021 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baran, Stanley J., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Introduction to mass communication / |
| Statement of responsibility, etc. |
Stanley J. Baran. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eleventh edition. |
|
|---|
| Edition statement |
International Student Edition |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1111 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2021] |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 398 pages ; |
| Other physical details |
col. illustrations : |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media. |
|
|---|
| Topical term or geographic name entry element |
Mass media and culture. |
|
|---|
| Topical term or geographic name entry element |
Media literacy. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
ACADEMIC |
