Introduction to mass communication /
Baran, Stanley J.,
Introduction to mass communication / Stanley J. Baran. - Eleventh edition. International Student Edition - xxvi, 398 pages ; col. illustrations : 28 cm.
Includes bibliographical references and index.
Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media.
"McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"--
9781260822861 9781260692426 9781260570861 9781260007312
2019029882
Mass media.
Mass media and culture.
Media literacy.
P90 / .B284 2021
302.23
Introduction to mass communication / Stanley J. Baran. - Eleventh edition. International Student Edition - xxvi, 398 pages ; col. illustrations : 28 cm.
Includes bibliographical references and index.
Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media.
"McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"--
9781260822861 9781260692426 9781260570861 9781260007312
2019029882
Mass media.
Mass media and culture.
Media literacy.
P90 / .B284 2021
302.23