Consumer Behavior : Building Marketing Strategy/ Del I. Hawkins

By:

Hawkins, Del I

Contributor(s):

Mothersbaugh, David
Best, Roger J

Publication details: BHoston, Mass., ; London : McGraw-Hill/Irwin, c2007.Edition: 10th ed. / Del I. Hawkins, David L. Mothersbaugh, Roger J. BestDescription: xxiv, 790 p. : col. ill., ; 26 cm + 1 CD-ROMContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780071109154 (pbk.) :
9780071106689 (International ed. : pbk.) :

Subject(s):

Consumer behavior -- United States
Market surveys -- United States
Consumer behavior -- United States -- Case studies

DDC classification:

658.83420973 23

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
ACADEMIC	FRANCIS LIGHT LIBRARY	SHELVES 4	658.8342 HAW (Browse shelf(Opens below))	1	Available		00000217

Previous ed.: / by Del I. Hawkins, Roger J. Best and Kenneth A. Coney. 2004.

Formerly CIP. Uk

Includes bibliographical references and index.

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