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Consumer Behavior : Building Marketing Strategy/

Hawkins, Del I.

Consumer Behavior : Building Marketing Strategy/ Del I. Hawkins - 10th ed. / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. - BHoston, Mass., ; London : McGraw-Hill/Irwin, c2007. - xxiv, 790 p. : col. ill., ; 26 cm + 1 CD-ROM.

Previous ed.: / by Del I. Hawkins, Roger J. Best and Kenneth A. Coney. 2004. Formerly CIP.

Includes bibliographical references and index.

ISBN: 9780071109154 (pbk.) : £40.99 9780071106689 (International ed. : pbk.) :

Nat. Bib. No.: GBA635669 bnb

Nat. Bib. Agency Control No.: 013436553 Uk

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.

Dewey Class. No.: 658.83420973

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