Normal view MARC view ISBD view

Consumer Behavior : (Record no. 54)

MARC details
000 -LEADER
fixed length control field	01350pam a2200385 a 4500
001 - CONTROL NUMBER
control field	013436553
003 - CONTROL NUMBER IDENTIFIER
control field	Uk
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20211206222622.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	060327s2007 xxua b 001 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number	GBA635669
Source	bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number	013436553
Source	Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780071109154 (pbk.) :
Terms of availability	£40.99

International Standard Book Number	9780071106689 (International ed. : pbk.) :
040 ## - CATALOGING SOURCE
Original cataloging agency	StDuBDS
Language of cataloging	eng
Transcribing agency	StDuBDS
Modifying agency	Uk
042 ## - AUTHENTICATION CODE
Authentication code	ukblsr
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83420973
Edition number	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Hawkins, Del I.
245 10 - TITLE STATEMENT
Title	Consumer Behavior :
Remainder of title	Building Marketing Strategy/
Statement of responsibility, etc.	Del I. Hawkins
250 ## - EDITION STATEMENT
Edition statement	10th ed. /
Remainder of edition statement	Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	BHoston, Mass., ;
--	London :
Name of publisher, distributor, etc.	McGraw-Hill/Irwin,
Date of publication, distribution, etc.	c2007.
300 ## - PHYSICAL DESCRIPTION
Extent	xxiv, 790 p. :
Other physical details	col. ill., ;
Dimensions	26 cm +
Accompanying material	1 CD-ROM.
336 ## - CONTENT TYPE
Content type term	text
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Source	rdacarrier
365 ## - TRADE PRICE
Price amount	289.66
Currency code	RM
500 ## - GENERAL NOTE
General note	Previous ed.: / by Del I. Hawkins, Roger J. Best and Kenneth A. Coney. 2004.

General note	Formerly CIP.
Institution to which field applies	Uk
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer behavior
Geographic subdivision	United States.

Topical term or geographic name entry element	Market surveys
Geographic subdivision	United States.

Topical term or geographic name entry element	Consumer behavior
Geographic subdivision	United States
Form subdivision	Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Mothersbaugh, David.

Personal name	Best, Roger J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	ACADEMIC

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Inventory number	Total Checkouts	Full call number	Barcode	Date last seen	Date last checked out	Copy number	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			FRANCIS LIGHT LIBRARY	FRANCIS LIGHT LIBRARY	SHELVES 4	07/12/2021	289.66	54	1	658.8342 HAW	00000217	27/01/2022	18/01/2022	1	319.66	07/12/2021	ACADEMIC