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Marketing management / Philip Kotler, Kevin Keller & Chernev, Alexander

By: Contributor(s): Publisher: Upper Saddle River : Pearson, 2022Publisher: ©2022Edition: Sixteenth edition; Global editionDescription: 605 pages ; color illustrations : 28 cmContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292404813 (paperback)
Subject(s): DDC classification:
  • 658.8 23
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Holdings
Item type Current library Shelving location Call number Status Notes Date due Barcode
ACADEMIC ACADEMIC FRANCIS LIGHT LIBRARY SHELVES 4 658.8 KOT (Browse shelf(Opens below)) Available MKT 215 (Marketing Fundamentals) 00001061

Includes bibliographical references and index

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