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Marketing management /

Kotler, Philip,

Marketing management / Philip Kotler, Kevin Keller & Chernev, Alexander - Sixteenth edition. Global edition. - 605 pages ; color illustrations : 28 cm.

Includes bibliographical references and index

ISBN: 9781292404813 (paperback) rm83.20

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8

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