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Marketing management / Philip Kotler, Kevin Keller & Chernev, Alexander

By:

Kotler, Philip [author.]

Contributor(s):

Publisher: Upper Saddle River : Pearson, 2022Publisher: ©2022Edition: Sixteenth edition; Global editionDescription: 605 pages ; color illustrations : 28 cmContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781292404813 (paperback)

Subject(s):

Marketing -- Management

DDC classification:

658.8 23

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Shelving location	Call number	Status	Notes	Date due	Barcode
ACADEMIC	FRANCIS LIGHT LIBRARY	SHELVES 4	658.8 KOT (Browse shelf(Opens below))	Available	MKT 215 (Marketing Fundamentals)		00001061

Includes bibliographical references and index

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