Entrepreneurship : the art, science, and process for success/ Charles E. Bamford and Garry D. Bruton.

By:

Bamford, Charles E [ author.]

Contributor(s):

Bruton, Garry D [ author.]

9781260085365 (paperback)
1260085368 (paperback)

Subject(s):

DDC classification:

23 658.11

Summary: Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial venture into a success.The Science of practice at the heart of starting and running a successful entrepreneurial venture.The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owner, and they think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing and building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.

List(s) this item appears in: Newest Publication | Certificate in Business Studies

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Holdings
Item type	Current library	Shelving location	Call number	Status	Notes	Date due	Barcode
ACADEMIC	FRANCIS LIGHT LIBRARY	SHELVES 4	658.11 BAM (Browse shelf(Opens below))	Available	ENT101(Entrepreneurial Thought and Action), DIB3002 (Entrepreneurship)		00000698

Includes index.

Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:
The Art of turning an entrepreneurial venture into a success.The Science of practice at the heart of starting and running a successful entrepreneurial venture.The Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owner, and they think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing and building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.

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