Entrepreneurship : the art, science, and process for success/
Bamford, Charles E.,
Entrepreneurship : the art, science, and process for success/ Charles E. Bamford and Garry D. Bruton. - Third edition. - xxiv, 337 pages : illustrations ; 28 cm.
Includes index.
Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:
The Art of turning an entrepreneurial venture into a success.The Science of practice at the heart of starting and running a successful entrepreneurial venture.The Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owner, and they think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing and building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.
9781260085365 (paperback) 1260085368 (paperback)
Entrepreneurship.
New business enterprises.
Business planning.
Success in business.
New business enterprises -- Management.
658.11
Entrepreneurship : the art, science, and process for success/ Charles E. Bamford and Garry D. Bruton. - Third edition. - xxiv, 337 pages : illustrations ; 28 cm.
Includes index.
Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:
The Art of turning an entrepreneurial venture into a success.The Science of practice at the heart of starting and running a successful entrepreneurial venture.The Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owner, and they think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing and building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.
9781260085365 (paperback) 1260085368 (paperback)
Entrepreneurship.
New business enterprises.
Business planning.
Success in business.
New business enterprises -- Management.
658.11