Small business management : launching and growing entrepreneurial ventures.

By:

Longenecker, Justin G. (Justin Gooderl), 1917-2005 [author.]

Contributor(s):

Publisher: Australia : Cengage, [2020]Copyright date: ©2020Edition: 19e / Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank HoyDescription: xxii, 598 pages : illustrations (colour) ; 29 cmContent type:

text
still image

Media type:

unmediated

Carrier type:

volume

ISBN:

9780357039410
9780357039380

Subject(s):

DDC classification:

658.022 23

Summary: Follow your dream of owning a successful small business with the insights found in Longenecker/Petty/Palich/Hoy's market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 19th Edition. This market-leading book provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. The book places you in the role of decision-maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The authors provide the background you need to create, manage and analyze a business plan for your own venture. Unforgettable examples, current video cases and coverage of the most current developments in business management today keep this engaging book as current and practical now as it was when it led the market with its first edition more than 50 years ago.

List(s) this item appears in: Newest Publication | Certificate in Business Studies | RedSpot Collection

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Notes	Barcode	Course reserves
ACADEMIC	FRANCIS LIGHT LIBRARY	SHELVES 4	658.022 LON (Browse shelf(Opens below))	1	Available	STO100 (World of Enterprise),CBS1153 (Entrepreneurship)	00000530	BA (Hons) Business 3+0 Certificate in Business Studies
ACADEMIC	FRANCIS LIGHT LIBRARY	SHELVES 4	658.022 LON (Browse shelf(Opens below))	2	Available	STO100 (World of Enterprise),CBS1153 (Entrepreneurship)	00000531	BA (Hons) Business 3+0 Certificate in Business Studies
RED SPOT	FRANCIS LIGHT LIBRARY	SHELVES 4	RS 658.022 LON (Browse shelf(Opens below))	3	Available	STO100 (World of Enterprise),CBS1153 (Entrepreneurship)	00000532	BA (Hons) Business 3+0 Certificate in Business Studies

Previous edition: 2017.

Formerly CIP. Uk

Includes bibliographical references and index.

Follow your dream of owning a successful small business with the insights found in Longenecker/Petty/Palich/Hoy's market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 19th Edition. This market-leading book provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. The book places you in the role of decision-maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The authors provide the background you need to create, manage and analyze a business plan for your own venture. Unforgettable examples, current video cases and coverage of the most current developments in business management today keep this engaging book as current and practical now as it was when it led the market with its first edition more than 50 years ago.

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