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Essentials of Marketing.

Blythe, Jim,

Essentials of Marketing. - Sixth edition / Jim Blythe, Jane Martin. - xviii, 350 pages : illustrations (colour) ; 27 cm

Previous edition: 2012. Formerly CIP.

Includes bibliographical references and index.

ISBN: 9781292098449 (pbk.) :

Nat. Bib. No.: GBB615872 bnb

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8

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