000 05389cam a2200373 i 4500
001 18061983
003 PCN
005 20220708161350.0
008 140310s2015 nyu b 001 0 eng
010 _a 2014008207
_z 2014432866
020 _a9781472534408 (paperback)
020 _a9781472531674 (ePDF)
040 _aDLC
_beng
_erda
_cDLC
_dDLC
042 _apcc
050 0 0 _aP93.5
_b.Y38 2015
082 0 0 _a741.6
_223
084 _aDES000000
_aDES007000
_2bisacsh
100 1 _aYates, Derek.
245 1 0 _aCommunication Design :
_binsights from the creative industries /
_cDerek Yates & Jessie Price.
264 1 _aLondon, UK :
_aNew York :
_bFairchild Books,
_c2015.
300 _a208 pages :
_billustrations ;
_c27 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 0 _aRequired Reading Range
504 _aIncludes bibliographical references and index.
505 8 _aMachine generated contents note: -- IntroductionChapter 1 - BrandSystems; In Conversation with Mason Wells, Bibliotheque Design; Strategy; In Conversation with Mat Heinl, Moving Brands; Ecosystems; In Conversation with Simon Manchipp, SomeOne; Authenticity; HeritageChapter 2 - ExperienceMotion Graphics; In conversation with Shane Walter, onedotzero; Communication Environments; In conversation with Designer and Director Kate Dawkins; In conversation with Kevin Palmer and Matt Wade, Kin; Touch; User ExperienceChapter 3 - ConversationCollaboration; In Conversation with Matt Webb, Berg London; Iteration; Prototyping; In conversation with Mills, UsTwo; User TestingChapter 4 - ParticipationAlternative Cultural Feeds; In Conversation with Adrian Ho; User Generation; In Conversation with Haah De-De; Participatory Advertising; Open SourceChapter 5 - NavigationData Overload; Curation; In Conversation with Will Hudson, It's Nice That; Visualizing Data; In Conversation with Max Gadney; Information is Beautiful; In Conversation with Stef PosavekChapter 6 - AdvocacyActivism; In Conversation with Lucienne Roberts, Graphic Design+; Social Responsibility; In Conversation with Tara Austin & Paco Conde, Ogilvy & Mather; Sustainability; In Conversation with Nat HunterChapter 7 - CritiqueDesign Discourse; Design Publishers; In Conversation with Adrian Shaughnessy; Speculative Design; In Conversation with Anthony Dunne and Fiona Raby, Dunne & Raby; Content; In Conversation with Lindsay LiuBibliographyFurther ReadingIndex.
520 _a"The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique.Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"--
_cProvided by publisher.
520 _a"The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique. Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"--
_cProvided by publisher.
650 0 _aVisual communication.
650 0 _aGraphic arts.
700 1 _aPrice, Jessie
_c(Graphic artist)
942 _2ddc
_cOPEN SHELF
999 _c867
_d867