000			02237cam a22004338i 4500
001			21105933
003			PCN
005			20220403193458.0
008			190723s2021 nyu b 001 0 eng
010			_a 2019029882
020			_a9781260822861 _q(hardcover)
020			_a9781260692426 _q(hardcover)
020			_a9781260570861 _q(paperback)
020			_a9781260007312 _q(spiral bound)
020			_z9781260692419 _q(ebook)
020			_z9781260692372 _q(ebook)
040			_aLBSOR/DLC _beng _cDLC _erda
042			_apcc
050	0	0	_aP90 _b.B284 2021
082	0	0	_a302.23 _223
100	1		_aBaran, Stanley J., _eauthor.
245	1	0	_aIntroduction to mass communication / _cStanley J. Baran.
250			_aEleventh edition.
250			_aInternational Student Edition
263			_a1111
264		1	_aNew York, NY : _bMcGraw-Hill Education, _c[2021]
264		1	_c©2021
300			_axxvi, 398 pages ; _bcol. illustrations : _c28 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aMass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media.
520			_a"McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- _cProvided by publisher.
650		0	_aMass media.
650		0	_aMass media and culture.
650		0	_aMedia literacy.
942			_2ddc _cOPEN SHELF
999			_c695 _d695