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| 001 | vtls000839166 | ||
| 003 | PNM | ||
| 005 | 20211005191850.0 | ||
| 008 | 171009t20172017nyu e 001 0 eng d | ||
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_aPNM _beng _cPNM _erda |
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| 049 | _aklp | ||
| 082 | 0 | 4 |
_a658.802 _223 |
| 100 | 1 |
_aKim, W. Chan, _eauthor. |
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| 245 | 1 | 0 |
_aBLUE OCEAN SHIFT : _bBEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH / _cW. CHAN KIM, RENÉE MAUBORGNE |
| 250 | _aFirst Edition | ||
| 264 | 1 |
_aNew York : _bHACHETTE BOOKS, _c2017 |
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| 264 | 4 | _c©2017 | |
| 300 |
_axi, 322 pages ; _c24 cm |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 365 |
_b119.90 _cRM |
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| 500 | _aIncludes index | ||
| 504 | _aBibliography: pages 305-307 | ||
| 520 | _aBlue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth. | ||
| 650 | 1 | 0 | _aNew products |
| 650 | 2 | 0 | _aMarket segmentation |
| 700 | 1 |
_aMauborgne, Renée, _eauthor. |
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| 942 |
_2ddc _cOPEN SHELF |
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| 949 | _61001367786 | ||
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