Business communication / Kitty O. Locker, Jo Mackiewicz, Jeanine Aune, Donna Kienzler

By:

Locker, Kitty O [Author]

DDC classification:

658.45 23

Summary: Business Communication supports the high standard of business communication that is relevant to today's modernized workplace. While staying true to its tradition, the 13th edition vastly streamlines and updates the chapter content and organization, making the text more elegant and usable. The text's foundation is its rhetorical approach, underscoring in each chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively-no matter the channel. Besides numerous chapter-ending exercises, McGraw Hill's Connect provides exercises that further reinforce the concepts.

List(s) this item appears in: Certificate in Business Studies

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Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode
ACADEMIC	FRANCIS LIGHT LIBRARY	SHELVES 4	658.45 LOC (Browse shelf(Opens below))	Available		00001573

Includes index

Business Communication supports the high standard of business communication that is relevant to today's modernized workplace. While staying true to its tradition, the 13th edition vastly streamlines and updates the chapter content and organization, making the text more elegant and usable. The text's foundation is its rhetorical approach, underscoring in each chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively-no matter the channel. Besides numerous chapter-ending exercises, McGraw Hill's Connect provides exercises that further reinforce the concepts.

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