TY  - BOOK
AU  - Griffin,Ricky W.
AU  - Pustay,Michael W.
TI  - International business: : A managerial perspective
SN  - 9781292313733 (pbk.)
U1  - 658.049 23
PY  - 2020///
CY  - Harlow
PB  - Pearson Education
KW  - International business enterprises
KW  - Management
N1  - Includes web resources; Includes bibliographical references and indexes
N2  - Successfully prepare students for the international marketplace
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations world wide
UR  - http://digitallibrary.peninsulacollege.edu.my/search?owner=search&biblionumber=69
ER  -