Johnson, Gerry.

Exploring corporate strategy: text and cases / Gerry Johnson and Kevan Scholes. - 6th ed. - Harlow : Financial Times Prentice Hall, 2002. - xxxvii, 1082 p. : ill. ; 25 cm.

Previous ed.: Hemel Hempstead : Prentice Hall, 1999?. Title from cover.

Includes bibliographical references and index.

0273651129 (pbk.) :

GBA1W4654 bnb


Strategic planning.
Strategic planning--Case studies.
Business planning.
Business planning--Case studies.

658.4012