TY  - BOOK
AU  - Locker,Kitty O.
TI  - Business communication
U1  - 658.45  23
PY  - 2023///
CY  - New York
PB  - McGraw Hill
KW  - Business communication
KW  - Communication in organizations
KW  - Business writing
KW  - Communication in management
N1  - Includes index
N2  - Business Communication supports the high standard of business communication that is relevant to today's modernized workplace. While staying true to its tradition, the 13th edition vastly streamlines and updates the chapter content and organization, making the text more elegant and usable. The text's foundation is its rhetorical approach, underscoring in each chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively-no matter the channel. Besides numerous chapter-ending exercises, McGraw Hill's Connect provides exercises that further reinforce the concepts
ER  -