TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
ED  - Chernev, Alexander, 
TI  - Marketing management
SN  - 9781292404813 (paperback)
U1  - 658.8 23
PY  - 2022///
CY  - Upper Saddle River
PB  - Pearson
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -