TY  - BOOK
AU  - Baran,Stanley J.
TI  - Introduction to mass communication
SN  - 9781260822861
AV  - P90 .B284 2021
U1  - 302.23 23
PY  - 2021///]
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Mass media
KW  - Mass media and culture
KW  - Media literacy
N1  - Includes bibliographical references and index; Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media
N2  - "McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"--
ER  -