Baran, Stanley J., <br/><br/>
Introduction to mass communication / 
Stanley J. Baran. 
 - Eleventh edition. International Student Edition 
 - xxvi, 398 pages ;  col. illustrations :  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media. 
<br/><br/> "McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- 
<br/><br/><label>ISBN: </label>9781260822861 9781260692426 9781260570861 9781260007312 
<br/><br/><label>LCCN: </label>2019029882 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Media literacy.
<br/><br/><label>LC Class. No.: </label>P90  / .B284 2021 
<br/><br/><label>Dewey Class. No.: </label>302.23