TY - BOOK AU - Bridge,Simon AU - O'Neill,Ken TI - Understanding enterprise: entrepreneurs & small business SN - 9781350304871 U1 - 338.04 23 PY - 2018/// CY - UK PB - Macmillan Education, Plagrave KW - Entrepreneurship KW - Small business N1 - Includes index; PART I: THE EVOLUTION OF ENTERPRISE UNDERSTANDING 1. Introduction Understanding Enterprise 2. A Brief History of Enterprise Understanding 3. Enterprise and Entrepreneurship: Their Meanings and Variations 4. Enterprise and Entrepreneurship: Understanding Their Nature 5. Small Businesses: Their Characteristics and Variety 6. Small Businesses: Understanding their Dynamics 7. Social Enterprise and the Third Sector PART II: CHALLENGES TO THE TRADITIONAL VIEW 8. Rethinking Small Business 9. Rethinking Entrepreneurship 10. Enterprise and Life 11. Becoming an Entrepreneur 12. Running a Small Business 13. Social Capital and the Enterprise Mix PART III: ENTERPRISE POLICY AND GOVERNMENT INTERVENTION 14. Why Governments Intervene: The Aims of Enterprise Policy 15. Enterprise Policy: Approaches and Delivery Methods 16. Does the Policy Work? 17. What Might Work? 18. The Impact of Change ER -