TY  - BOOK
AU  - Carson, Banks
AU  - Nicol,Nelson
TI  - Discrete-event system simulation
SN  - 9781292037264
AV  - T57.62 .B36 2014eb
U1  - 003.83 23
PY  - 2014///]
CY  - [Place of publication not identified]
PB  - Pearson
KW  - Simulation methods
KW  - Discrete-time systems
KW  - Computer simulation
KW  - fast
KW  - SCIENCE / System Theory
KW  - bisacsh
KW  - TECHNOLOGY & ENGINEERING / Operations Research
KW  - Electronic books
N1  - Includes index
N2  - Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access.

Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation
ER  -