Carson, Banks

Discrete-event system simulation. by Banks Carson & Nelson Nicol - Fifth edition, Pearson new international edition. - 559 pages ; illustrations : 28cm.

Includes index

Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access.

Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation.

9781292037264 1292037261

9781292037264 Ingram Content Group

GBB7F5675 bnb


Simulation methods.
Discrete-time systems--Computer simulation.
Discrete-time systems--Computer simulation.
Simulation methods.
SCIENCE / System Theory
TECHNOLOGY & ENGINEERING / Operations Research


Electronic books.

T57.62 / .B36 2014eb

003.83