TY  - BOOK
AU  - Holloway,J.Chris
AU  - Humphreys,Claire
TI  - The business of tourism
SN  - 9781526459459
U1  - 910.68 23
PY  - 2019///
CY  - Thousand Oaks
PB  - SAGE
KW  - Tourism
KW  - Marketing
KW  - Great Britain
N2  - "This well established text is well known as the original textbook in the field of Tourism. The depth and breadth of coverage makes it a 'one stop shop' for students looking to purchase just one textbook during their degree and the focus on 'business' and the operational aspects of tourism give the text an applied feel rather than a descriptive overview, making it useful for placements and those thinking about employability. The book includes a chapter on History not included in other texts to help provide a stimulating historical perspective for students and an understanding of the development of the tourism industry through the ages, desirable for success in assessments. Now in its 11th edition, it's been updated with new case studies and examples throughout"--
ER  -