TY  - BOOK
AU  - David,Fred R.
AU  - David,Forest R.
TI  - Strategic management: a competitive advantage approach : concepts 
SN  - 9781292185965
U1  - 658.4012 23
PY  - 2017///
CY  - Harlow, United Kingdom
PB  - Pearson
KW  - Strategic planning
KW  - Case studies
N2  - 1. Strategic Management Essentials THE COHESION CASE: Nestle S.A, 2016 2. Outside-USA Strategic Planning 3. Ethics, Social Responsibility, and Sustainability 4. Types of Strategies 5. Vision and Mission Analysis 6. The Internal Audit 7. The External Audit 8. Strategy Generation and Selection 9. Strategy Implementation 10. Strategy Execution 11. Strategy Monitoring
ER  -