Strategic management : a competitive advantage approach : concepts /
Fred R. David, Forest R. David.
- Global edition, sixteenth edition.
- 420 pages : color illustrations ; 28cm.
1. Strategic Management Essentials THE COHESION CASE: Nestle S.A, 2016 2. Outside-USA Strategic Planning 3. Ethics, Social Responsibility, and Sustainability 4. Types of Strategies 5. Vision and Mission Analysis 6. The Internal Audit 7. The External Audit 8. Strategy Generation and Selection 9. Strategy Implementation 10. Strategy Execution 11. Strategy Monitoring