Hawkins, Del I. <br/><br/>
Consumer Behavior :  Building Marketing Strategy/ 
Del I. Hawkins 
 - 10th ed. /  Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. 
 - BHoston, Mass., ;  London :  McGraw-Hill/Irwin,  c2007. 
 - xxiv, 790 p. :  col. ill., ;  26 cm +  1 CD-ROM. 
<br/><br/> Previous ed.: / by Del I. Hawkins, Roger J. Best and Kenneth A. Coney. 2004.  Formerly CIP. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071109154 (pbk.) :  £40.99 9780071106689 (International ed. : pbk.) : 
<br/><br/><label>Nat. Bib. No.: </label>GBA635669  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013436553  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.83420973