Fahy, John,  1962- <br/><br/>
Foundations of marketing / 
John Fahy, David Jobber. 
 - Sixth edition. 
 - ©2019 
 - xxi, 424 pages :  illustrations ;  27 cm 
<br/><br/> Formerly CIP. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>	Part 1: The Market-Led OrganisationChapter 1: The Nature of MarketingChapter 2: The Global Marketing EnvironmentChapter 3: Customer BehaviourChapter 4: Market Research & Customer InsightsChapter 5: Market Segmentation, Targeting & PositioningPart 2:Creating Customer ValueChapter 6: Value Through Products & BrandsChapter 7: Value Through Service & RelationshipsChapter 8: Value Through PricingPart 3: Delivering and Communicating Customer ValueChapter 9: Distribution: Delivering Customer ValueChapter 10: Integrated Marketing Communications I: Offline Communications TechniquesChapter 11: Integrated Marketing Communications II: Online Communications TechniquesChapter 12: Marketing Planning & Strategy 
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<br/><br/><label>ISBN: </label>9781526847348  RM270.66 
<br/><br/><label>Nat. Bib. No.: </label>GBB951235  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>019308203  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing / Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8