TY  - BOOK
AU  - Blythe,Jim
AU  - Martin,Jane
TI  - Essentials of Marketing
SN  - 9781292098449 (pbk.) :
U1  - 658.8 23
PY  - 2016///
CY  - Harlow
PB  - Pearson
KW  - Marketing
N1  - Previous edition: 2012; Formerly CIP; Includes bibliographical references and index
ER  -