TY  - BOOK
AU  - Kim,W.Chan
AU  - Mauborgne,Renée
TI  - BLUE OCEAN SHIFT: BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH 
SN  - 9780316314046
U1  - 658.802 23
PY  - 2017///
CY  - New York
PB  - HACHETTE BOOKS
KW  - New products
KW  - Market segmentation
N1  - Includes index; Bibliography: pages 305-307
N2  - Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth
ER  -