Kim, W. Chan, <br/><br/>
BLUE OCEAN SHIFT :  BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH / 
W. CHAN KIM, RENÉE MAUBORGNE 
 - First Edition 
 - xi, 322 pages ;  24 cm 
<br/><br/> Includes index 
<br/><br/>Bibliography: pages 305-307 
<br/><br/> Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth. 
<br/><br/><label>ISBN: </label>9780316314046 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Market segmentation
<br/><br/><label>Dewey Class. No.: </label>658.802