Kotler, Philip, MARKETING 4.0 : Moving from Traditional to Digital / Marketing four point zero PHILIP KOTLER, HERMAWAN KARTAJAYA, IWAN SETIAWAN - xix, 184 pages : illustrations ; 24 cm Includes index ISBN: 9781119341208 RM66.05 Subjects--Topical Terms: Internet marketingElectronic commerceMarketing Dewey Class. No.: 658.8