Capon, Noel,  1937- <br/><br/>
Capon's Marketing Principles / 
Noel Capon, Shamza Khan 
 - ASIA EDITION 
 - xxxvii, 440 pages :  photographs, illustrations, graphs ;  28 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9789671264911 
<br/><br/><label>Nat. Bib. No.: </label>M14-10421 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8