Kotler, Philip, <br/><br/>
Principles of Marketing / 
Philip Kotler, Gary Armstrong. 
 - 17th edition. 
 - 1 volume ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292220178 (pbk.) : 
<br/><br/><label>Nat. Bib. No.: </label>GBB7C8273  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>018438204  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8