Schiffman, Leon G.,

Consumer Behavior / Leon G. Schiffman, Joseph Wisenblit. - 11th edition. Global edition. - 492 pages : illustrations ; 28 cm

Includes bibliographical references and index.

9780273787136 (paperback) :

GBB511392 bnb

016739957 Uk


Consumer behavior.
Motivation research (Marketing)

658.8342