Schiffman, Leon G.,
Consumer Behavior /
Leon G. Schiffman, Joseph Wisenblit.
- 11th edition. Global edition.
- 492 pages : illustrations ; 28 cm
Includes bibliographical references and index.
9780273787136 (paperback) :
GBB511392 bnb
016739957 Uk
Consumer behavior.
Motivation research (Marketing)
658.8342