TY  - BOOK
AU  - Dixon,Matthew
AU  - Adamson,Brent
TI  - The challenger sale: taking control of the customer conversation 
SN  - 9781591844358
AV  - HF5438.4 .D59 2011
U1  - 658.85 23
PY  - 2011///
CY  - New York
PB  - Portfolio/Penguin
KW  - Sales management
KW  - Selling
KW  - Customer relations
N1  - Includes index; The evolving journey of solution selling -- The challenger selling model -- Teach me something I don't know -- The teaching coversation -- Tailoring for resonance -- Taking control of the sale -- The manager and the challenger selling model -- Implementation lessons from the early adopters
ER  -