Dixon, Matthew,  1972- <br/><br/>
The challenger sale :  taking control of the customer conversation / 
Matthew Dixon and Brent Adamson. 
 - xvi, 221 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>The evolving journey of solution selling -- The challenger selling model -- Teach me something I don't know -- The teaching coversation -- Tailoring for resonance -- Taking control of the sale -- The manager and the challenger selling model -- Implementation lessons from the early adopters. 
<br/><br/><label>ISBN: </label>9781591844358 
<br/><br/><label>LCCN: </label>2011026907 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales management.<br/>Selling.<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>HF5438.4  / .D59 2011 
<br/><br/><label>Dewey Class. No.: </label>658.85