Gorman, Tom.

Innovation : Create an Idea Culture, Redefine Your Business, Grow Your Profits / Tom Gorman. - viii, 184 p. ; 17 cm.

Introduction : the engine of endless success -- The skills of innovation -- Innovation=problem solving -- People and the products they love -- Innovation the corporate way -- The Hollywood model -- Innovation in action -- Become an idea machine -- Taking ideas to the next level -- Designing and testing innovative products -- Rolling out new products and services -- Protecting your ideas and innovations -- Innovation in specific situations -- Making money from innovations -- Managing corporate innovation -- The innovative entrepreneur.

9781598691542 (pbk.)

2007001126


Creative ability in business.
Success in business.

HD53 / .G668 2007

LR 658.4063