International business: A managerial perspective Ricky W. Griffin, Michael W. Pustay.

By:

Griffin, Ricky W

Contributor(s):

Pustay, Michael W

9781292313733 (pbk.)
0273765868 (pbk.)

Subject(s):

International business enterprises -- Management

DDC classification:

23 658.049

Online resources:

Francis Light Digital Collection

Summary: Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations world wide.

List(s) this item appears in: Diploma in E-Business

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Shelving location	Call number	URL	Copy number	Status	Notes	Date due	Barcode
ACADEMIC	FRANCIS LIGHT LIBRARY	SHELVES 4	658.049 GRI (Browse shelf(Opens below))		1	Available	DEB2313 (International Business)		00001399
E-Book	FRANCIS LIGHT LIBRARY			Link to resource		Available	DEB2313 (International Business)		ebook0000043

Includes web resources.

Includes bibliographical references and indexes.

Successfully prepare students for the international marketplace
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations world wide.

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