Foundations of marketing / John Fahy, David Jobber.
Publisher: New York : McGraw-Hill Education, [2019]Edition: Sixth editionDescription: xxi, 424 pages : illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 9781526847348
- 658.8 23
- Also issued online.
| Item type | Current library | Shelving location | Call number | Copy number | Status | Notes | Date due | Barcode | Course reserves | |
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ACADEMIC
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FRANCIS LIGHT LIBRARY | SHELVES 4 | 658.8 FAH (Browse shelf(Opens below)) | 1 | Available | MKT215 (Marketing Fundamentals),CBS1073 (Introduction to Marketing) | 00000533 | |||
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ACADEMIC
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FRANCIS LIGHT LIBRARY | SHELVES 4 | 658.8 FAH (Browse shelf(Opens below)) | 2 | Available | MKT215 (Marketing Fundamentals),CBS1073 (Introduction to Marketing) | 00000534 | |||
|
ACADEMIC
|
FRANCIS LIGHT LIBRARY | SHELVES 4 | 658.8 FAH (Browse shelf(Opens below)) | 3 | Available | MKT215 (Marketing Fundamentals),CBS1073 (Introduction to Marketing) | 00000699 |
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Formerly CIP. Uk
Includes bibliographical references and index.
Part 1: The Market-Led OrganisationChapter 1: The Nature of MarketingChapter 2: The Global Marketing EnvironmentChapter 3: Customer BehaviourChapter 4: Market Research & Customer InsightsChapter 5: Market Segmentation, Targeting & PositioningPart 2:Creating Customer ValueChapter 6: Value Through Products & BrandsChapter 7: Value Through Service & RelationshipsChapter 8: Value Through PricingPart 3: Delivering and Communicating Customer ValueChapter 9: Distribution: Delivering Customer ValueChapter 10: Integrated Marketing Communications I: Offline Communications TechniquesChapter 11: Integrated Marketing Communications II: Online Communications TechniquesChapter 12: Marketing Planning & Strategy
Also issued online.
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