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Innovation : Create an Idea Culture, Redefine Your Business, Grow Your Profits / Tom Gorman.

By: Publisher: Avon, MA : Adams Media, 2007Copyright date: ©2007Description: viii, 184 p. ; 17 cmISBN:
  • 9781598691542 (pbk.)
Subject(s): DDC classification:
  • LR 658.4063 23
LOC classification:
  • HD53 .G668 2007
Contents:
Introduction : the engine of endless success -- The skills of innovation -- Innovation=problem solving -- People and the products they love -- Innovation the corporate way -- The Hollywood model -- Innovation in action -- Become an idea machine -- Taking ideas to the next level -- Designing and testing innovative products -- Rolling out new products and services -- Protecting your ideas and innovations -- Innovation in specific situations -- Making money from innovations -- Managing corporate innovation -- The innovative entrepreneur.
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Introduction : the engine of endless success -- The skills of innovation -- Innovation=problem solving -- People and the products they love -- Innovation the corporate way -- The Hollywood model -- Innovation in action -- Become an idea machine -- Taking ideas to the next level -- Designing and testing innovative products -- Rolling out new products and services -- Protecting your ideas and innovations -- Innovation in specific situations -- Making money from innovations -- Managing corporate innovation -- The innovative entrepreneur.

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