MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01900aam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000839166 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PNM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211005191850.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171009t20172017nyu e 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780316314046 |
| Qualifying information |
hardback |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201803151403 |
| Level of effort used to assign nonsubject heading access points |
marsila |
| Level of effort used to assign subject headings |
201803151402 |
| Level of effort used to assign classification |
marsila |
| Level of effort used to assign subject headings |
201803050953 |
| Level of effort used to assign classification |
faezah |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
PNM |
| Language of cataloging |
eng |
| Transcribing agency |
PNM |
| Description conventions |
rda |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
klp |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kim, W. Chan, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
BLUE OCEAN SHIFT : |
| Remainder of title |
BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH / |
| Statement of responsibility, etc. |
W. CHAN KIM, RENÉE MAUBORGNE |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First Edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
HACHETTE BOOKS, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2017 |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 322 pages ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
119.90 |
| Currency code |
RM |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliography: pages 305-307 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organisation to new heights of confidence, market creation, and growth. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New products |
|
|---|
| Topical term or geographic name entry element |
Market segmentation |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mauborgne, Renée, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
ACADEMIC |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| 6 |
1001367786 |
|
|---|
| 6 |
1001367787 |
|
|---|
| 6 |
1001367788 |
