MARKETING 4.0 : (Record no. 412)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01195aam a2200385 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000834480 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PNM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210728184239.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170802t20172017njua e 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119341208 |
| Qualifying information | hardback |
| Terms of availability | RM66.05 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201805141113 |
| Level of effort used to assign nonsubject heading access points | irfah |
| Level of effort used to assign subject headings | 201804201638 |
| Level of effort used to assign classification | hazwani |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PNM |
| Language of cataloging | eng |
| Transcribing agency | PNM |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | klp |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 090 20 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | MARKETING 4.0 : |
| Remainder of title | Moving from Traditional to Digital / |
| Statement of responsibility, etc. | PHILIP KOTLER, HERMAWAN KARTAJAYA, IWAN SETIAWAN |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing four point zero |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer | Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2017] |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 184 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| Topical term or geographic name entry element | Electronic commerce |
| Topical term or geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan, |
| Dates associated with a name | 1947- |
| Relator term | author. |
| Personal name | Setiawan, Iwan, |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | ACADEMIC |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| 6 | 1001302575 |
| e | 2478886 |
| 6 | 1001302576 |
| e | 2478887 |
| 6 | 1001302577 |
| e | 2478888 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Total Checkouts | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | FRANCIS LIGHT LIBRARY | FRANCIS LIGHT LIBRARY | SHELVES 4 | 20/12/2020 | IBS BUKU SDN BHD (120585 : PCN0096) | 66.05 | 412 | 658.8 KOT | 00000425 | 28/07/2021 | 1 | 96.05 | 28/07/2021 | ACADEMIC | ||||||
| Dewey Decimal Classification | FRANCIS LIGHT LIBRARY | FRANCIS LIGHT LIBRARY | 20/12/2020 | IBS BUKU SDN BHD (120585 : PCN0096) | 66.05 | 412 | 658.8 KOT | 00000426 | 20/10/2023 | 2 | 96.05 | 28/07/2021 | ACADEMIC | 1 | 23/06/2023 |