Strategic Marketing / (Record no. 142)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01083pam a2200361 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 015610864 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PCN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220331202043.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100723s2012 njua b 001 0 eng|d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB089127 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 015610864 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780137136971 (pbk.) : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Modifying agency | Uk |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | ukblsr |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mooradian, Todd A. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic Marketing / |
| Statement of responsibility, etc. | Todd Mooradian, Kurt Matzler, Lawrence J. Ring. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Upper Saddle River, N.J. ; |
| -- | Harlow : |
| Name of producer, publisher, distributor, manufacturer | Pearson Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2012. |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 384 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 365 ## - TRADE PRICE | |
| Price amount | 601.90 |
| Currency code | RM |
| 500 ## - GENERAL NOTE | |
| General note | "International edition"--Cover. |
| General note | Formerly CIP. |
| Institution to which field applies | Uk |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| Topical term or geographic name entry element | Strategic planning. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Matzler, Kurt. |
| Personal name | Ring, Lawrence J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | RED SPOT |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | FRANCIS LIGHT LIBRARY | FRANCIS LIGHT LIBRARY | 01/04/2022 | 601.90 | 142 | RS 658.802 MOO | 00000353 | 17/02/2021 | 1 | 631.90 | 01/04/2022 | RED SPOT |