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Understanding enterprise : entrepreneurs & small business /

Bridge, Simon,

Understanding enterprise : entrepreneurs & small business / Simon Bridge & Ken O'Neill - Fifth edition / Simon Bridge, Ken O'Neill. - xiv, 368 pages ; illustrations : 26cm.

Includes index

PART I: THE EVOLUTION OF ENTERPRISE UNDERSTANDING 1. Introduction Understanding Enterprise 2. A Brief History of Enterprise Understanding 3. Enterprise and Entrepreneurship: Their Meanings and Variations 4. Enterprise and Entrepreneurship: Understanding Their Nature 5. Small Businesses: Their Characteristics and Variety 6. Small Businesses: Understanding their Dynamics 7. Social Enterprise and the Third Sector PART II: CHALLENGES TO THE TRADITIONAL VIEW 8. Rethinking Small Business 9. Rethinking Entrepreneurship 10. Enterprise and Life 11. Becoming an Entrepreneur 12. Running a Small Business 13. Social Capital and the Enterprise Mix PART III: ENTERPRISE POLICY AND GOVERNMENT INTERVENTION 14. Why Governments Intervene: The Aims of Enterprise Policy 15. Enterprise Policy: Approaches and Delivery Methods 16. Does the Policy Work? 17. What Might Work? 18. The Impact of Change.

9781350304871 1350304875

GBC1J6250 bnb


Entrepreneurship.
Small business.

338.04

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