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Consumer Behavior /

Schiffman, Leon G.,

Consumer Behavior / Leon G. Schiffman, Joseph Wisenblit. - 11th edition. Global edition. - 492 pages : illustrations ; 28 cm

Includes bibliographical references and index.

ISBN: 9780273787136 (paperback) :

Nat. Bib. No.: GBB511392 bnb

Nat. Bib. Agency Control No.: 016739957 Uk

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

Dewey Class. No.: 658.8342

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