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INTERNATIONAL MARKETING /

Cateora, Philip R.

INTERNATIONAL MARKETING / Philip R. Cateora, John L. Graham. - 12th ed. - Boston : McGraw-Hill/Irwin, c2005. - xxxiii, 697 p. : col. ill., col. maps ; 29 cm. + 1 CD-ROM (4 3/4 in.)

System requirement for accompanying CD-ROM: IBM PC or compatible; CD-ROM drive.

ISBN: 0071111026 (International : alk. paper)

Subjects--Topical Terms:
Export marketing.
International business enterprises.

Dewey Class. No.: 658.84

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